Dr Christopher Warren, founder of My Green Butler Tourism in crisis A crisis or recession should not automatically lead to a company’s fight for survival, it can be the spring board to a thriving business. While many hospitality firms take swift action to cut costs and, in many cases, offer discounting as defensive strategies to […]
7 Steps to communicate your sustainability practices without greenwashing Dr Christopher Warren We are, I am sure, all familiar with the term greenwashing (first coined by Jay Westerveld of Greenpeace in 1986 in frustration to hotel towel re-use initiatives), and its reporting by many journalists, including at length by Tom Robbins (2008)1. But has its […]
Implementing conserving resource strategies is proving to be a sound approach to reducing carbon emissions and costs. The International Centre for Responsible Tourism – Australia has submitted its 2019 activity report to the One Planet initiative run by United Nations Environment Programme. The following summarises the report for 2019 highlighting several key successes and learnings. […]
Tourism Declares Climate Emergency is a global campaign encouraging responsible action to cut emissions. The following is my commitment to support this initiative as I think we all need to be more transparent and collaborative. Since 2007 I have measured our carbon footprint (Scope 1 & 2) (business & family), that has guided me to […]
Thursday night in Melbourne saw My Green Butler win the prestigious Banksia Foundation Award for Small Business. This was a significant moment in the start-up’s progress for two reasons. Firstly, because the Banksia Award is widely regarded as the leading global environmental sustainability award having run for 30 years; and secondly it signifies the judge’s […]
WISE Sustainability’s My Green Butler services helps you save money by reducing guests’ energy and water use. In small accommodation guests can use up to 90% of the resources, while in large hotels it can be 50% (the rest being public areas and restaurants). Resources can account for around 20% of a firm’s expenses and […]
Weather is the essential ingredient for a happy holiday, and a happy holiday makes a satisfied guest who will recommend you. So designing great itineraries that best suit the weather and guest type helps boost your business. The key is to match the activity with the right season, best time of day and in the […]
Are we relying on equipment (like fancy coffee machines) to create happy guests at the expense of ignoring their emotional needs? Guests are often searching for personalised experiences which help them de-stress or achieve personal goals. So as hosts we need to help guests achieve a deeper level of satisfaction beyond what amenities can do […]
Being comfortable is key to being a satisfied guest. Remember when you have been too hot or too cold in your accommodation at night – your bad night’s sleep would have made you less inclined to write a good review. Comfort is essential for good accommodation. Comfort also involves using lots of energy; as much […]
So since 2007 we have marched on and increased the overshoot date by 12 days and the predictions of increasing effects from Climate Change are now apparent in the UK with hotter summers.