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We are creative, ambitious and ready for challenges! Hire Us
We are creative, ambitious and ready for challenges! Hire Us
Provides real-time updates on sustainability
achievements for hotels and other properties
Helps consumers easily recognise and
understand sustainable performance
Differentiates progressive accommodations
using facts, not greenwashing
The WISE Widget is the first responsible sustainability reporter that updates real-time progress made by a tourist accommodation business.
We created the WISE Widget to build consumer confidence, make it easier for consumers to recognise and understand sustainably performance, and to differentiate progressive tourist accommodation by using facts not Greenwashing.
Consumers are overwhelmed by eco statements. The EU Commissions recently reported that 61% of consumers said it was difficult to find a product that was environmentally friendly; and 44% of consumers do not trust environmental claims (Van-Ormelingen, B. 2024*). Yet we know from Booking.com research that 75% of travellers desire to travel more sustainably.
What is required is clear, transparent, robust information that states achievements not pathway comments (these are broad statements about reducing carbon emissions for example, over time without any specific plans).
We collect data every 15 minutes from sensors that monitor resources. Our system selects data sets which comply with rules (algorithms) that analysis resources/waste. Examples that show the hotel’s achievements are published live on the WISE Widget that is displayed on your website or other digital channels; you only need to add the source code to your site.
WISE Widget reports around the clock on: