Sustainability consumer trends Sustainable technology

The difference between responsible and irresponsible tech is how we use it

It’s easy to get swept up in the promise of technology. It gives us something to fall back on. However much of a mess humanity makes, we can rest easy. Surely efficiency and innovation will save the day in the end, right? On their own, no. I believe in technology, but it is only as a force for good insofar as we choose to make it so.

Reputation management Resource saving Sustainability consumer trends

Sustainable tourism can lead the charge for systemic change

Extreme weather events are not abstract, faraway issues. They are in the here and now, with devastating effects on health, wellbeing, and the economy. Although a global trend, in many ways Australia is bearing the brunt. We’re the canary in the coal mine. We all experienced the devastation of bushfires last year (not for the first time) and according to the Climate Council extreme weather could soon be costing the country’s economy $100 billion a year.

Marketing sustainability Reputation management Resource saving Sustainability consumer trends

Fear of greenwashing should not stop your sustainability ‘work-in-progress’

7 Steps to communicate your sustainability practices without greenwashing Dr Christopher Warren We are, I am sure, all familiar with the term greenwashing (first coined by Jay Westerveld of Greenpeace in 1986 in frustration to hotel towel re-use initiatives), and its reporting by many journalists, including at length by Tom Robbins (2008)1. But has its […]

Carbon reduction Resource saving Sustainability consumer trends

The Green Ceiling

Savings that are early ‘low hanging fruit’ hid the challenges on longer time savings Christopher Warren, Progamme Director, My Green Butler Tourist accommodation has three primary focus areas for resource management: design & technology, management practices and customer behaviour. Design & technology and management practices have been the primary area of activity with only low […]