The WISE Widget is the first responsible sustainability reporter that updates real-time progress made by a tourist accommodation business.

We created the WISE Widget to build consumer confidence, make it easier for consumers to recognise and understand sustainably performance, and to differentiate progressive tourist accommodation by using facts not Greenwashing.

What the WISE widget delivers

Consumers are overwhelmed by eco statements. The EU Commissions recently reported that 61% of consumers said it was difficult to find a product that was environmentally friendly; and 44% of consumers do not trust environmental claims (Van-Ormelingen, B. 2024*). Yet we know from Booking.com research that 75% of travellers desire to travel more sustainably.

What is required is clear, transparent, robust information that states achievements not pathway comments (these are broad statements about reducing carbon emissions for example, over time without any specific plans).

After careful evaluations of the forthcoming legislation (EU Green Claims Directive) and other relevant scientific research, we developed the WISE Widget to:

  • Focus on telling the most important facts about the resources that have the highest impact at your accommodation: energy, water, waste
  • Share what guests use, per guest night, per week and season, not just annual figures
  • Celebrate the positive participation guests can make by choosing to save
  • Praise the positive outcomes staff can achieve by conserving
  • Demonstrate conserving and operational waste reduction success
  • Improve competitive advantage
  • Have peace of mind to demonstrate progress without fear of Greenwashing

How it works

We collect data every 15 minutes from sensors that monitor resources. Our system selects data sets which comply with rules (algorithms) that analysis resources/waste. Examples that show the hotel’s achievements are published live on the WISE Widget that is displayed on your website or other digital channels; you only need to add the source code to your site.


WISE Widget reports around the clock on:

  • electricity, gas, water, hot water, food waste, other waste streams,
  • guests use
  • staff use
  • monitor individual projects that test new approaches to running operations e.g. equipment settings.

As hospitality experts WISE Sustainability independently verifies the following:

  • We measure the key impacts in real-time
  • Each year we compare data with annual bills
  • Each week we produce a raw data report that includes the published success results for checking
  • Each client has a success manager, an expert in data to conduct analysis
  • Findings are checked internally by an independent person not involved in the project
  • We apply ISO 14065:2020 international standard for environmental information procedures

How we regulate (non-compliance)

  • It is essential that all published environmental information has integrity. Should clients discontinue the monitoring service, alter the sensor devices, or change property size, without notifying us, we will halt the service.
  • We also provide an independent verification process with a 3rd party not employed by WISE Sustainability, who is a qualified to certify that the data and reported sustainability successes are verified.

How do I get it?

  • If you have one of our services with live monitoring you can add the WISE Widget to your website. Simply contact Liam Lawless at liam@wisesustainability.com or via this button:
BOOK A DEMO

What is the cost?

  • Widget using internal verification AUD $600 / €500 per annum
  • Widget with 3rd party independent verification AUD $1,200 / €1000 per annum

Equipping your staff with knowledge is key to sustainable success.

My Green Academy’s flagship course, Understanding and Applying Sustainability, offers hospitality-specific insights that foster impactful change.

Click image to learn more about our internationally recognised training options.